Ideas
All ideas are in format of GSOT (Goals, Strategries, Objectives, Tactics)
Goals
Broad, high-level outcomes you want to achieve, in numbers. "What" and "Why". Destination, or when Product Roadmap might get put into place.
Strategy
Choices about resource allocation to achieve goals and objectives.
Objectives
SMART. Describe the "how", with clear targets, timelines, and metrics.
Tactics
Specific activites used to pursue your objectives.