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Product Design

Source​

The Order: Vision, Mission, Goals, Strategies, Objectives, Tactics

Order​

Corporate Level​

Vision​

Future state.

Mission​

High level purpose. What are you doing now and what's your intent over the next handful of years.

Values​

Optional. Corporate culture. Define how you want to behave. Express your beliefs.

Strategy​

Whom your are servicing and what you're trying to deliver.

Business Unit / Product Level (GSOT Model)​

Goals​

Broad, high-level outcomes you want to achieve, in numbers. "What" and "Why". Destination, or when Product Roadmap might get put into place.

Strategy​

Choices about resource allocation to achieve goals and objectives.

Objectives​

SMART. Describe the "how", with clear targets, timelines, and metrics.

Tactics​

Specific activites used to pursue your objectives.